Email Blasts | Notifications via email distribution lists
People do not regularly browse community sites unless they are looking for something like a form or information. However if they know when something new has been posted they will go and take a look if they are notified.
Our Community web sites have a very valuable notification feature.... which is the ability to send an email to every registered user on the site. The feature name is the Online Newsletter which we use to do mass email blasts. We have also invested a lot of time and effort to improve the delivery by building in mechanisms to prevent email providers from incorrectly blocking these messages with their normal filters. We do suggest that all users add the sites admin's email address to their contact address book or safe list to also improve the delivery through their personal SPAM filters.
This feature is a key method of increasing traffic and improving the information flow in your community. Some customers also use the Email Blast feature to notify the residents of disaster preparations / recovery like for hurricanes. Other communities make good use of the email system for their crime watch programs notifying residents about solicitors or other dangerous situations. Or almost all our communities use it for regularly notifying residents when the minutes have been posted online or of other announcements.